Description

The Britannia Good Day Cashew Cookies (often mistakenly called a biscuit in India, as the term "cookie" is also used) are one of the flagship products of the Good Day range, manufactured by Britannia Industries Ltd. It is known for its blend of buttery flavor and nutty crunch. Here is a detailed description: 1. Core Identity and Texture Product Type: A cookie (or sweet biscuit) designed for snacking and tea-time consumption. Base Flavor: The cookie base is rich in a buttery, milky, and slightly caramelized flavor. While the actual butter content may be low (around 0.6\% according to some ingredient lists), the flavor profile strongly mimics a rich butter biscuit. Texture: They are crunchy cookies, not soft or chewy. The texture is firm enough to resist crumbling immediately but is designed to "melt-in-the-mouth" as it is chewed or dipped in tea (chai). Shape: They are uniformly round with distinct indentations or patterns on the surface. 2. Key Feature: The Cashew Nuts Inclusions: The dough is studded with cashew bits (typically around 4.5\% of the total ingredients). Nutty Crunch: The inclusion of cashews provides a noticeable, rich nutty crunch and flavor that breaks up the uniformity of the biscuit base, elevating the cookie from a simple butter biscuit to a more premium product. 3. Ingredients and Positioning Main Ingredients: Refined Wheat Flour (Maida), Sugar, Cashew Nuts, Vegetable Oil (Palm Oil), Milk Solids, and Butter. Sweetness: The cookies are distinctly sweet, balancing the savory, nutty flavor of the cashews. They also contain Invert Sugar Syrup for texture and sweetness. Health Claim: Britannia emphasizes that the cookies contain Zero Trans Fat, positioning them as a tastier and healthier choice compared to products that contain trans fats. Market Position: Good Day is positioned as a premium, family-friendly cookie brand in the mass market, often served to guests and enjoyed during tea time.