Description

The Parle Hide & Seek Chocolate Chip Cookies are one of India's most iconic and popular chocolate chip biscuit brands, known for pioneering the segment when they were launched in 1996. The brand is part of the Parle Platina premium range, manufactured by Parle Products Pvt. Ltd. Here is a detailed description of the classic Hide & Seek cookie: 1. Core Identity and Texture Product Type: A moulded chocolate chip cookie/biscuit. This means the dough and chips are pressed together into a consistent, thin, and uniform shape. Texture: The cookies are thin and crispy, offering a satisfying crunchy texture. They are firmer and less soft or chewy than traditional American-style cookies. Shape & Size: They are small, round, and flat biscuits, designed for easy snacking and dipping (often served with tea or coffee). 2. Flavor Profile The flavor is a rich and decadent blend of cocoa and chocolate: The Biscuit Base: The cookie base itself is chocolate-flavored, made with refined wheat flour and cocoa solids. This gives the entire biscuit a dark brown color and a rich, slightly bitter cocoa taste. The Choco Chips: These are the key feature. The biscuits are generously studded with "Real Choco Chips" (small pieces of chocolate/cocoa solids). These chips melt subtly in the mouth, providing bursts of smooth, sweet chocolate flavor that contrasts with the crunch of the biscuit. Overall: The experience is intensely chocolaty, making it a favorite for those who enjoy a deep, rich cocoa flavor balanced by sweetness. 3. Ingredients and Positioning Ingredients: Key components include Refined Wheat Flour, Sugar, Refined Palm Oil, Cocoa Solids, and the Chocolate Chips (made from Sugar, Cocoa Solids, and Cocoa Butter). Zero Cholesterol: The product is often highlighted as containing zero cholesterol. Market Position: Hide & Seek is considered a premium product within the mass-market segment. It is often the go-to chocolate chip cookie brand in Indian households, offering a higher-quality experience than a basic glucose biscuit. Other Popular Variants Beyond the Classic Chocolate Chip cookie, the Hide & Seek brand includes several variants: Milano Collection: A sub-brand featuring more decadent cookies, often with a smoother texture or unique flavors (like center-filled options). Black Bourbon: A cream-filled chocolate sandwich biscuit, competing in the bourbon segment. Choco Rolls: Crispy wafer rolls filled with chocolate cream. The Parle Hide & Seek Chocolate Chip Cookies are defined by their crunchy, cocoa-flavored base and the generous addition of real choco chips, making them a delicious and accessible chocolate indulgence.