Description

Here is a detailed description of Bingo! Salted Chips: 1. Texture and Cut Cut: Flat-Cut Wafers. These are classic, thin, non-ridged (non-crinkle) potato chips, known as "Original Style" in the Bingo! lineup. Thinness: The brand's main selling point for its flat chips is their light texture. They are marketed as being sliced "thinner to give you chips lighter than air," which results in a very delicate, crispy, and quick crunch that dissolves easily in the mouth. 2. Flavor Profile: Salt Sprinkled Taste: The flavor is straightforward: clean, pure potato taste enhanced by a perfect, light sprinkling of iodized salt. Balance: The flavor is intentionally simple, with "no loud explosive flavours." The salt is used to enhance the natural, earthy, and slightly sweet flavor of the potato, offering a classic and comforting savory experience. Ingredients: The core ingredients are minimal: Potatoes (around 60.5%), Refined Palmolein (edible vegetable oil), and Iodised Salt (around 1.5%). 3. Variations in Salted Flavor While "Salt Sprinkled" is the primary classic variant, Bingo! sometimes offers a premium or specialized salted chip: Himalayan Pink Salt: This variant (if currently available) uses the specific mineral-rich pink salt for a slightly different, more refined savory note, often marketed towards a health-conscious or gourmet consumer. The "Salt Sprinkled" is the standard, widely available version. 4. Packaging and Positioning Packaging: The salted chips are typically packaged in a light blue and silver foil pouch to distinguish them from the brand's flavored variants (like the green Cream & Onion or the red Chilli Sprinkled). Branding: Like all Bingo! Original Style products, the packaging is youthful and vibrant. The "Salt Sprinkled" flavor emphasizes a sense of classic, timeless joy and simplicity, often using imagery that evokes relaxing, carefree moments. In summary, Bingo! Salted Chips are a thin, flat-cut, highly crispy wafer with a clean, classic flavor profile dominated by the natural taste of potato and a balanced application of salt.